Can sustainability leverage social media? - by Justin Yuen
Seizing the opportunities offered by social media isn't just a matter of technology. Social media is all about dialogue rather than controlled marketing messages. Things get messy, which is the point. Truly compelling social media creates meaning, value, and strong connections. Leveraging this open, collaborative medium for sustainability initiatives can mean opportunities for shared change and innovation.
Justin Yuen
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Seizing the opportunities offered by social media isn't just a matter of technology. Social media is all about dialogue rather than controlled marketing messages. Things get messy, which is the point. Truly compelling social media creates meaning, value, and strong connections. Leveraging this open, collaborative medium for sustainability initiatives can mean opportunities for shared change and innovation.
