Sustainability how-tos reviewed by Aaron Berg - 8.30.06 Leading for Growth: How Umpqua Bank Got Cool and Created a Culture of Greatness By Ray Davis with Alan ShraderRATING: Buy this book from Powell's online!Anyone encountering or preparing for substantial business growth can undoubtedly learn a thing or two from the man who created “The World’s Greatest Bank” and renamed his branches as stores.In 1994, Ray Davis took over as CEO of the obscure $140 million South Umpqua State Bank. Faced with a relatively commoditized industry and a depressed local economy in southern Oregon, he was able to create what is today the $7 billion Umpqua Bank, a leading regional community bank. In “Leading For Growth,” Davis shares the philosophies that enabled a small group of bankers to become a business phenomenon. According to Davis, the first step in pursuing relentless growth is to “kill conventional wisdom.” A more permanent element for achieving successful business growth is to create a culture that embraces change as a constant and positive force. Davis shares these and other leadership wisdoms through insightful stories of his failures and successes at Umpqua Bank. “Leading For Growth” is particularly relevant and timely for businesses in sustainable industries. Like any management or leadership book there are some clichés and common analogies, but for the most part the book is original and clearly organized. Ray Davis’ wisdom is not to be underestimated. Published by Jossey-Bass.
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